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New pack design and formulation for Sensodyne Rapid Relief


The launch of Sensodyne Rapid Relief’s new pack and formulation will be supported by GlaxoSmithKline’s (GSK) “boldest marketing campaign yet”.

Sensodyne Rapid Relief – “designed to provide fast relief from sensitivity pain” – launched in both original and whitening varieties on June 3.

The launch will be supported by a £4.2million media campaign entitled ‘Face up to sensitivity pain fast’ from the beginning of July until the end 2017, the manufacturer said.

The campaign will include in-store, TV and cinema activity – as well as advertising on YouTube – and aims to “drive awareness among sensitivity sufferers”, Olivia Shishmanian, Sensodyne brand manager at GSK said.

Sensodyne Rapid Relief original and whitening (75ml) RRP: £4.49

To order, contact 0800 783 8881

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